To collect more leads, I set up an ad in FB using the instant form and set up the integration between Klaviyo and Facebook Ads to bring the new leads back into Klaviyo. I have everything set up and the leads are flowing back into Klaviyo...but I’m still learning all of the details of setup. I think I understand the purpose behind the Custom Audience Sync option of the integration, just not how to fully utilize that yet. My question is regarding this first ad setup. Because my goal is to garner new subscribers through this FB ad, I wouldn’t use the custom audience sync or use the sync in the lead ad campaign, correct?
IF I understand the purpose behind that, it would be used more for re-engaging current subscribers by targeting them through a campaign.
Am I on the right track? If so, would I still want to set up the sync, just not use it in my campaign?
Thanks so much in advance!!
Best answer by OmarView original