Klaviyo-Facebook integration erratic

  • 21 November 2022
  • 1 reply

Badge +3


First of all, this isn’t about authentication - we are able to add, enable and find all our segments and ads.


But - for multiple of our accounts, but especially one, Leads don’t come into our Klaviyo.


Account 1:

Leads just didn’t come in for weeks until we recently realized the issue. No notification was given.


Account 2:

Leads only came in for one ad for a while, but when we then redid the integration, suddenly no leads came in. It is extremely erratic and nothing in setup is wrong. It just doesn’t import and sometimes only for one ad.


Besides: why doesn’t the integration sync historical data?


Best answer by alex.hong 22 November 2022, 00:21

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1 reply

Userlevel 7
Badge +58

Hi there @larindom ,

Could you double-check that you have connected a list in Klaviyo to a lead ad form. You can do this by clicking into the list and checking the list's Settings tab. Ensure that the form submissions you're seeing in Facebook were made to the lead ad form after the form was connected to your Klaviyo list.

Could you also confirm that you have given Klaviyo full permissions to your Facebook page. Navigate to your Business Manager > Settings and click into Integrations >Leads Access. Select the Facebook page associated with your lead ad form, and check the CRM tab to ensure that Klaviyo's permissions are set to Access. (example below)

Also as a note, we actually aren't able to pull historical Filled Out Lead Ad event metrics via the integration, but all future signups will be added to your list. 


You will need to manually export the leads from Facebook and import them into your list in Klaviyo: