Please Add Support For Value-Based Meta Custom Audiences

Thanks for the reply Brian. It’s been forwarded to the Product Team quite a few times in the past (I’ve personally flagged it >18 months ago, and several times since then) - but it never seems to get any traction.

As I alluded to in my post; if possible, I’d prefer to reframe this from being a ‘feature’ (implying newness) to being considered part of the general maintenance of keeping the integration up to date. It’s a notable omission in the core functionality of a Meta audience management tool, to the extent that Klaviyo has had to issue a guide to help customers circumvent the integration entirely - presumably due to receiving so many customer enquiries about it. The recommended approach forgoes all of the benefits of the integration (most notably, regular automatic uploads), so it’s not a scalable solution.

If it would be helpful, I’m happy to provide more context on the request and elaborate on the reasons this is so integral to a successful Meta integration / marketing approach.

Thanks,

Jack

Hey Omar,

Yes, I’ve tried the manual method - but it comes with so many compromises (namely, forgoing automatic/frequent updates) that it’s not really scalable. It’s fine as a workaround but, as you say, it would be much better if the dynamic integration was up to date with best practice.