Shopify Abandon Cart

Hi @jtao23 

Thank you for your question - and a great one at that!

I personally use Klaviyo for all clients regarding Cart Abandonment due to it’s abundance of features of flexibility it provides over and above the other option.

Here are few I can name;

• Conditional break down on cart size, product, delivery country for example
  This allows you to provide a different message, content or offer based on the above. 
• Design
  As you have mentioned, the design capabilities in Klaviyo are vast, and as part of this, means you can keep your communications inline with your brand and style, but also to the point above, based on the properties of the customer and their cart, you may change the design
• Control and flexibility
  This is endless, from the conditions, triggers, design, content, timing, flow path ways etc
• Integration with other Apps, ie; Reviews
  If you are using a Review app that also integrates with Klaviyo (for example - does not need to be Reviews, but is a good example in this instance) you can bring this content into your emails automatically
• SMS + Email
  The flexibility to add and use SMS with your Email Flow. If you are using SMS as part of your Abandon Cart strategy, it is best practice if you can unite these two communications in one journey and choose when is the optimal time for targeting such communications
• Future segmentation
  Being able to segment and target customers with other campaigns or flows in Klaviyo based on the action of an Abandon Cart
• Reporting
  The amount of reporting available to you and the insight it provides allows you to make other business decisions and drive other initiatives

I hope this was able to give you some insight into helping make a decision

Any questions - please let me know

Kylie 

Hi @jtao23!

To add to @Kylie W’s great response, Klaviyo’s abandoned cart flows (when integrated with Shopify) are triggered by the Added to Cart metric, which triggers when someone adds an item to their cart but doesn't place an order. If you are using Shopify or BigCommerce, you will need to set up this metric manually:

• How to create an "Added to Cart" event for Shopify

Best,

Brian

Thanks @Brian Turcotte for the additional info!

@jtao23 searching Shopify for this info, I have found this post that may help you 😊
https://community.shopify.com/c/shopify-discussions/what-is-the-actual-trigger-for-an-quot-abandoned-cart-quot/td-p/1572554

Hope this helps!

Kylie

Hey @Akers Digital Thanks for the detailed response and the reference image! That does make sense.

Ya, I noticed the Abandoned Cart in the marketing automations Shopify setup. To date though, I’m not getting any emails sent from Abandoned Cart, but I am through Abandoned Checkout, which follows what you mentioned.

I believe Klaviyo’s Abandoned Cart only works if you’re subscribed (recognized profile) and active on the site.

Appreciate the input! I’ll continue to use the Abandon flows through Klaviyo.

Thanks

Joe