What's Possible with GA4? | Klaviyo Community

Who has gone down this road? We have a custom integration with our server API. We have over 500k profiles in klaviyo. We use GTM elsewhere (not for klaviyo). How much is possible to pull in to GA4 from klaviyo? Can it be connected directly or do I need zapier or something similar?

Basically I want to have a full integration between the two. I want to see klaviyo information within User Explorer in analytics. I want to see the whole user journey and mine the information to build more robust dashboards than creating segments in klaviyo can give me.

We have all the resources - a analytics agency to build the dashboards and dev team to implement whatever we need - I just can’t find any information on what is possible.

Any ideas?

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Hi @TTG2023!

Since Google Analytics 4 is a relatively new product, there aren’t any official instructions for using it with Klaviyo. However, here are a few Community threads where this is being discussed by other members, if you’re interested:

It appears the members in the first thread have found some success using the third-party article here, and the second thread also has some external resources linked.

Thanks for using the Community!

- Brian

Hello everyone,

I just came across this thread and thought I would re-open it to ask if there has been any progress on the GA4/Klaviyo connection. I have looked at various posts within the community, but I didn’t find the help I am looking for.

I am trying to pull the Klaviyo unique profile ID and send it to GA4 as UserID (when users are logged in). Is this even possible? My main issue is figuring out how to get this ID to use it within GTM.

Any help or recommendations would be greatly appreciated.

Thanks in advance,
Laure

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