Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session.
View the session replay below:
During this session, we:
-
discussed how flows help with customer retention
-
broke down the elements that make up a flow
-
learned ow to use flows and campaigns concurrently
-
reviewed must-have retention flows
Key takeaways from the training:
-
Flows are highly customizable so take the time to personalize and optimize each messaging experience.
-
When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.
-
Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.
Additional resources:
Case studies:
-
Solo Stove - https://www.klaviyo.com/customers/case-studies/solo-stove-case-study
Jewel Candle - https://www.klaviyo.com/customers/case-studies/jewelcandle-email-revenue
Comment below any questions or let us know of customer retention strategies that have worked for you!