Hello @Woodtowater! Thank you for your question.

Profiles represent all the emails that are in your Klaviyo regardless of subscription status. 

Active Profiles are the emails that are subscribed and should be mailable.

See the example below.

The account has 46k total profiles but only 24k are active and 22k are suppressed. The 24k is a combination of profiles that can be mailed to and if you have SMS in Klaviyo, accounts that you can send text messages to. You can have profiles that have email subscription only, sms subscription only or both email and sms.
 

Let me know if this helped or feel free to share your screenshot of your profile count.

Thank you for being a Klaviyo community member!

Thank you we have below 

the email email list is about 8500 people, is there a way to remove “active profiles” that have not been used in a certain time so we are not paying for profiles that wont ever convert?

Hello @Woodtowater!

Thanks for sharing!

Based on your screenshot, you have 17k total profiles and 15k active profiles that you can email. Have you emailed all those 15k profiles at least once?

Yes, you can create a segment for those profiles that are no longer engaged.

You can see some examples here: 

https://www.klaviyo.com/blog/maintain-email-list-hygiene#how-to-clean-an-email-list

https://help.klaviyo.com/hc/en-us/articles/360044054732

Hope that helps!
Alex :)

 

Thank you is there any hard removing profiles that havnt signed up for marketing?

@Woodtowater 

Technically, there is no harm removing those that have not signed up for emails but you probably have people that have not subscribed (but you can still email) and have purchased.

What I suggest is that you suppress (don’t delete them so that you keep their history in case they resubscribe) those users that are not active at all by creating an unengaged segment. 

Here’s a guide: https://help.klaviyo.com/hc/en-us/articles/360044054732

Hope that helps!

Alex :)

THank you once again have a great week.