Is there a way to e.g. access the segment of a visitor coming from an email in our CMS to personalise content?
Initially I had thought of e.g. adding segment data as url parameters to links in Klaviyo emails, which we can then use in the CMS. Is it possible to access segments as template tokens in email design so visitors to our site arrive at parameterised URLs?
Best answer by cassy.lee
Thanks for providing some additional context to your CMS.
If you are trying to track traffic from email, UTMs will work great for this purpose. You can create a UTM parameters for the emails that would only show up in Wagtail.io. If you are looking to transfer a specific segment to your CMS, you can export segment members as a CSV file. It’s worth noting that segments grow/shrink over time, so this may fluctuate.