Accessing segment in CMS template

Hi @Paul S ,

I have no segments created yet, this is a theoretical question.

Our CMS is https://wagtail.io which has a segmentation module that allows query-parameter based content design https://wagtail-personalisation.readthedocs.io/en/latest/default_rules.html#query-rule

Thanks.

Hi @cassy.lee@Paul S thanks for your answers.

I am not hoping to “track traffic from email in addition to what segment that user is in”, I am hoping to access the user’s segment in our CMS as the user comes from an email. So:

1. User in segment X gets email with link that has a url_parameter with user’s segment.
2. Following that link takes user to e.g. www.oursite.com/page?segment=regulardonor
3. CMS personalises content for `regulardonor` segment, higher engagement ensues.

As you say, importing segment members by CSV is one way to do this on some CMS’s, but our CMS doesn’t have user logins/cookies that recognise users by email. Unless you mean we can use the Klaviyo cookie somehow? (Your link on Segment Acquisition doesn’t seem so work, maybe that would explain it). In any case, segment export is laborious and would need to be repeated on segment update, whilst I’m hoping for a simple, dynamic solution.

url_params seem easiest to me as we could quickly create a segment, add the param, and make blocks on our site recognise url params.

I tried to do that in Klaviyo like this:

{% if 'UNYp28' in person|lookup:'$lists' %}

<p>Person in segment</p>

{% else %}

<p>Person not in segment</p>

{% endif %}

which is somewhat how we set things up in our preference center Hosted Page i.e. a contact’s lists are available to query in the template. (Related: I am having problem accessing simple custom properties in the template too

{{ person|lookup:'importSent' }}

 which might be the issue – I’m following this:https://www.klaviyo.com/docs/email-tags ).

In sum, it’d be great to attach segment data to in-email urls to assist with personalisation. Is this possible?

Thanks!

Matt

Hi there. Anyone have any ideas on this?

@cassy.lee   @Paul S 

Thanks!