So here’s the issue
I was attempting some list cleanup. Simple ordinary stuff yeah
Well anyways, I was deleting profiles in the Suppressed List
and what I didn’t find out until I was done shocked me…..
All those profiles I deleted...actually RESUBSCRIBED the unsubscribed suppressed profiles…..
essentially all of the unsubscribed profiles are now re-subscribed…..
Best answer by Dov
Thank you for reaching out to the Klaviyo Community.
Yes, unfortunately clicking “delete” next to an email address under the Suppression List will re-subscribe the profile. My recommendation is to create an unengaged segment and bulk-suppress this group. It is likely that a lot of the users who were previously suppressed will fall under this category and this will re-suppress them. If you want to be extra diligent, you can add another portion to this segment definition AND “has unsubscribed at least once over all time” OR “has unsubscribed from list at least once over all time” and bulk suppress. Adding this criteria will also bulk suppress folks who have unsubscribed in the past. Using this additional criteria comes with the risk of potentially suppressing folks who unsubscribed and subsequently resubscribed on their own, however, it will also re-suppress folks who were manually removed from the suppression list via your actions, if they had unsubscribed in the past. If you manually resubscribed many profiles, you’ll likely to capture more folks in the bulk-suppression from the latter category which will work to your benefit.
Thanks and have a great day.