Account Activation Webhook for Flows

Hi @Daily Grind Digital,

Welcome to the community. Great question.

You're refering to tag's which I think is used in ActiveCampaign or Drip type of automations if I'm not mistaken. In Klaviyo however there are a couple of ways to trigger flows based on a condition.

The first condition being if an event took place, for example someone placed an order, opened an email or gave a review. In all cases information is send to Klaviyo and these are the events you can use to trigger flows.

A second way this can be done is to add/change/remove custom properties to a profile. These can then be used in segments to group profiles based on i.e. custom properties.

Now to answer your question about how to set this up, yes it's possible.
The approach however is depended on how this profile property is set on a profile. Are you currently sending an event that has this information? Is this event also updating the profile property of this person?

If you're sending an event to Klaviyo that contains all the info you can trigger a flow based on that event, add an profile property action in that flow that updates the profile.
If you're only adding a custom profile property for a profile based on if someone is approved my suggestion would be to send an event as well. If you're unable to then use a segment to dynamically add people based on that specific profile. Keep in mind that segments don't update in realtime and could have a 1h delay.

Lastly about sending the account activation URL. My suggestion would be to send the unique activation URL as part of the event and/or if it's an unique ID (i.e. www.site.com/activation/clientuniqueid=123454) specific to each profile and that you plan or need to use it for multiple email that you save this unique ID as a custom variable so you can use this in the last stap of the flow. The last step being the email that contains the activation link.

So you have 3 choices:

1. have the activation link added to the event you sent to klaviyo so you can re-use it or,
2. if it contains an unique variable that's tied to the user to have only this variable sent to klaviyo (and reconstruct the whole url using this ID).
3. If it's a general URL which is the same for everyone, just add this in there. 

Security is also an important thing to consider her, you don't want to push both username and password in a link, in case it falls in the wrong hands you don't want people to be able to auto-login.

For adding the URL's you will need to use the variable either from the event {{ event.activationURL }} (or how it's named in your case) or reconstruct the url based on the variable you've set www.activationwebsite.com/activation/clientuniqueid={{ event.activationURL}} or {{ email }} if that's the uniqueID (I'm making these up to give an example).

Checkout these resources:

• https://help.klaviyo.com/hc/en-us/articles/360001768432-How-to-add-an-update-profile-property-action-to-a-flow
• https://help.klaviyo.com/hc/en-us/articles/115000250912-Understanding-custom-profile-properties
• https://help.klaviyo.com/hc/en-us/articles/115005084927

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The question is how are you currently sending data to Klaviyo? What data is being sent?

It took some time to write this answer so I hope it helps!

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO