Hello @Legedary Canine,

Welcome back to the Klaviyo Community!

If you haven’t already, I would suggest taking a look at our Understanding active email profiles in Klaviyo Help Center article. In essence, an active profile is anyone who has subscribed to your newsletters and/or added through general engagement. 

In terms of exceeding your profile limit for your plan, there really isn’t too much of a concern. This just means you can’t exceed your plan’s profile limit within a single campaign outreach. In theory, if you want, you can reach out to all your active profiles within your supported plan limit. However, this is highly ill-advised as active profiles are a combination of both subscribers and users with implied consent. 

It’s much more recommended to suppress profiles rather than deleting them to retain their suppression status. This means that if you delete the profile, you would not only lose their historic data, but you would also be deleting their consent status as well. This is further explained in the Keeping vs. deleting suppressed profiles section of our Understanding suppressed email profiles Help Center article. 

I hope this helps!

David

Hi @Legedary Canine,

Just to clarity, I might understand why it can seem confusing. You also have the active on site tracking option but this does not have any relation to the active profiles.

Regards,

Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner

We help with e-commerce growth through CRO, Klaviyo and CVO

Hey @David To, just to clarify with your response. What do you mean by single campaign outreach? 

Currently my active profile is double my account limit but Im only using 20% max of my email monthly usage. When im sending campaigns I only send out in small segments(mostly engaged 30 days) so I am not sending to a lot of active profile hence I only use small portion of my email monthly usage.

Will there be a limit with my scenario? Will new active profile won’t get my email campaigns?