Apply properties to all new subscribers

Question

I’m creating segments based on my Preferences page to allow people to customize their preferences, to hopefully decrease unsubscribe rate.

I have 3 properties: Newsletter, Blog, and Marketing.

I want Newsletter and Marketing to be “opt-out” i.e. all subscribers are signed up by default.
But I want Blog to be “opt-in”, i.e. people have to sign up for it in addition.

I am planning to export my entire subscriber list to retroactively add Newsletter and Marketing properties to all existing subscribers (they knew they were signing up for this so it’s legit).

My question is: is there a way to automatically add these 2 properties to all new subscribers I get in the future?

Or would it be easier to frame these preferences in the negative, e.g. “Opt out of marketing emails” and then anyone with that property doesn’t get that type of email?

ArpitBanjara · Accepted Answer

Hey @John ElaIf you want to add a custom property or update the property of a profile, then you can create a flow in klaviyo triggered by the list they are going to go after they submit the form.in the flow all you need to do is drag and drop ‘profile property update’ and select the property you want to update. something like the belowif you want to add two properties, then drag another below (also shown in the above screenshot). This way you will automate that process.I hope this helps and thank you for being part of this community.CheersArpit

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