Automatic Email Frequency Preferences Feature Request

  • 14 September 2021
  • 1 reply

Badge +2

I’ve found it to be difficult to allow my subscribers to update their email frequency preferences, rather than opt out because its a heavy lift on our end rather than something that happens automatically from Klaviyo. I’d be nice for preferences to happen automatically rather than having to create segments and ‘exclude’ them from every campaign and flow created.

An amazing feature would be automatic email frequency preferences - essentially how its currently done with unsubscribes, when a profile chooses to unsubscribe from emails then Klaviyo automatically suppresses that profile - it would be great if theres an option to allow profiles to choose getting weekly, bi weekly, or monthly emails instead and Klaviyo would essentially 'suppress' them for that given time and then make them active again once that time period is up automatically. 

1 reply

Userlevel 6
Badge +47

Hi @kayleighposs


Welcome to the Community and thanks for your thoughtful input! It is so important to hear the thoughts and pain points from our customers so we can improve your experience! 


When allowing customers to share their Email Frequency Preference , it helps you as a business owner know exactly when the customer wants to hear from you. This helps prevent email exhaustion on the part of the customer and deliverability rates as the customer is more inclined to open emails then go to spam. However, it isn’t automatic as you mention, once learning these preferences, you need to create segments and either manually include or exclude these segmented customers in email sends. I agree, this would be a fantastic feature and is a limitation to a great feature. 


I will submit this as a Feature Request and let you wonk if there is any update in this area!