Best Practice for Opt In

Hi @jillwright86,

Welcome to the Community! 

Thank you for the excellent question regarding opt-in and consent to receive messaging. 

Consent is different for transactional vs. marketing messages, too. You need explicit opt-in consent to send marketing emails and an easy way for people to unsubscribe via an unsubscribe link. But for transactional emails, the transaction itself constitutes consent because these emails are necessary to complete the transaction.

Either of the following approaches would be acceptable:

1. Add an email marketing opt-in checkbox (left unchecked by default) when a user signs up. Listed separately from the transactional opt-in verbiage
2. Add a CTA to opt in for marketing messages separately within the body of the transactional email

Both options would result in the user providing their explicit consent to receive marketing messages from your brand, aside from the transactional emails you plan to send. 

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Hope this helps!

-- Ashley Ismailovski