I just realized that the list I’ve been using for the past few years to send emails to our customers, isn’t comprehensive of every profile that has opted to receive our emails (I’m assuming this is because of the connection with Shopify and changes we’ve made over the years).

I was hoping someone could give me the definitions I could use that would show me the people who are willing to receive our emails, but haven’t been. I want to gradually start sending emails to them in advance of BFCM.

Of course, I’ll use the ‘who are not on list’ but I always find it tricky with who can receive emails/accepts marketing. Sometimes people accept marketing initially and then opt out later on, or they initially don’t accept marketing and then opt in. I’ve had issues in the past where suppressed profiles were receiving emails, so I want to make sure this doesn’t happen again! 

Thanks so much!