How do you get Klaviyo to add a custom field even if you don’t presently have data for it? Or, if a field had data and then it’s gone (such as someone having a second address line, then they move and no longer need the second address line), how do you replace it with a blank?
We have a field where we are entering a date for an accomplishment completed, but we want that field there before they achieve the accomplishment.
The way Klaviyo handles it now is if we update the profile with that field but it’s blank, the field is not added to the custom profile, which means we don’t have a value or non-value to use for our decisions and reports.