Can I create a segment based on people not having a custom profile property?

  • 12 June 2022
  • 2 replies

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I want to create a segment of people that do not have a specific custom profile property on their profile. Is that possible? The custom profile property is a boolean field, so I’m not looking for people that have “custom_profile_property” = true or “custom_profile_property” = false. I want people who don’t have that field at all.


Best answer by Bobi N. 13 June 2022, 07:32

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2 replies

Userlevel 7
Badge +42


Yes you can.. the definitions should be:

  • Property about someone - Choose the property you want - set the Type to Text - then choose the “is not set” option
Badge +6

Thanks so much!