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Hello there! 

 

We moved our database over from Mailchimp approximately 18 months ago. Since then, we have substantially grown our database so it now includes profiles who have subscribed via both Mailchimp and Klaviyo. We are finding however that there’s now some confusion over the definition: “Profile can receive marketing because person is subscribed.”

 

The “person is subscribed” criteria appears to exclude our Mailchimp subscribers. 

In an attempt to combat this, (and be sure that we’re only emailing the correct people) we are interested in giving our Mailchimp imports the opportunity to (re)subscribe via Klaviyo, perhaps by means of an ‘update property’ button or even an embedded form. 

Is this something that is possible? I assume that since the profiles already exist and cannot be duplicated that the ‘update property’ route might be our only option.

Any help would be greatly appreciated. 

Thanks, Hannah 

Hey @HannahBlooming 

Why not create a segment of profiles who are mailchimp subscribers, who have actually given consent? Download that as a csv and reimport them to a Klaviyo list, when you do that Klaviyo will ask you if these customers have given consent or not, you can ‘check’ the box and proceed and those profiles will be marked as subscribed now (without creating a new profiles as they already exists in klaviyo, this will just update their status in Klaviyo). It is okay to do this as they already given consent to you when they were in Mailchimp.

I dont think giving them an opportunity to signup again will help, you might lose subscribers who already gave you consent. if you have a sunset flow in klaviyo, that will help you remove them if those are no longer engaged to your content and then you can anyway manually suppress them.

I hope this helps

Cheers

Arpit


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