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Can I recover the sms subscribers from double opt in.

  • 8 February 2024
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Hello so I recently did not know double opt in was turned on for my sms popup. I was confused why my sms subscribers list only has 13 people while my sign up form was at 703. I have no changed to single opt in, is there anyways to recover the double opt in sms subscribers that did not confirm? This is so bad for me.

 

 

 

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Best answer by kaila.lawrence 8 February 2024, 23:20

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Hey @Persona! Double opt-in is an industry standard which is why it’s applied automatically within Klaviyo. It prevents bots from subscribing to your list and ensures only real humans who want to hear from you are subscribed. So, having a lower number of subscribers than form submissions means it’s working!

 

Unfortunately, since the profiles who did not confirm their subscription have not consented to hear from you, you should not target them a second time -- especially with SMS. You’ll risk your deliverability with an increase of spam complaints. The best thing from this point forward is just to stick with single opt-in, though I definitely don’t recommend that!

 

Hope that helps :)

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