+2
Hi,
Curious if anyone has segmented profiles by color or size variants of products purchased? For example, we have a baby clothing brand. We want to track who purchases clothing in size 3 - 6 months so we can remarket 6 - 12 month clothing to them in another 3 months. I know I can segment by products, but can I segment profiles down by variants, like color and size?
Best answer by ksanfelipe
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+10
Hey
Which integration are you using?
For most integrations, you can use the “Ordered Product” metric to filter by variant-level data. Using the “Placed Order” metric will allow you to segment by product name, but “Ordered Product” allows you to get more granular, down to the SKU level.
Reply back if you have any questions!
+2
Thank you
+5
Hi
Thank you!
+10
Hey
Great question. When segmenting by ordered product, you can apply a filter to look for specific sizes or products. The segment would look like this:
(Note that your filter options may appear differently based on your store setup. “Variation Option: Size” could have a different label).
You can additionally add in a product name, so the segment would look like:
Ordered product at least once over all time where size = X
and
Ordered product at least once over all time where Name = Y
Note that we do not support multi-dimensional filtering at this time, so in the segment definition above, it is not certain that the Ordered Product event for the specified product name is the same ordered product event for the size specified. It sounds like you might prefer to do something like “Ordered product where size = X and Name = Y” (ie, you are applying two filters to the same Ordered Product event), but this is unfortunately not possible at this time.
If SKU, Product ID, or any other filterable options on your Ordered Product event are representative of both the size and the product name, then using that attribute as a filter would allow you to work around this limitation.
Hopefully that makes sense but feel free to reply back if you have any questions. You can also open a ticket with our support team for guidance specific to your account!
Hi there, I am trying to create filters in my flow set-ups and also make segments based on what someone has purchased. When I select ‘has ordered product’ and then the ‘filter’ button, i’m not seeing any options such as ‘product name’, ‘order value’ ect ect, which is something I typically see in other accounts. All I am seeing is $value. Is someone able to help me understand what is going on here? We use Shopify and on a basic Klaviy
o plan.
Thank you!!
+60
Hey
I would recommend checking out the resources I linked in some past Community post which I’ve included below that I believe addresses the behavior you’re seeing:
David
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