Hi @AliceC,

Thanks for sharing this question with us.

I’m curious if by existing customers you’re referring to users who have made a purchase, just signed-up or both? And for those who have resubscribed, do you mean to include those who have unsubscribed and resubscribed or those who have simply placed an order and subsequently subscribed through a sign-up form. Having a little more detail on what you’re looking for will make it easier to make a segment recommendation .

Thanks and looking forward to hearing from you.

Hi @Dov - Thank you for you quick reply! 
 

Exisiting customer - a customer who’s has subscribed at some point via making a sale/sign up form/website sign up box but along the way have unsubscribed themselves. They exist in our Klaviyo account but are suppressed from email and/or SMS marketing. 
 

Resubscribed customer - an existing customer that has used the sign up form to “resubscribe” themselves to email and/or SMS. Therefore they are not essentially a NEW customer as we already have their details and have previously communicated with them. 

Hi @AliceC,

Thanks for the clarification.

For existing customers you can use something like this: What somebody has done > placed order at least once over all time > OR is on list X (name of the list your subscribers get funneled into via the sign-up, if you have more than one list you funnel subscribers to, you can include multiple OR’s to capture all lists i.e. OR is in list X OR is in list Y etc.) Then you can add an AND criteria for is suppressed to capture suppressed users. Here’s an example:

For resubscribed customers you can use: What somebody has done > placed order at least once over all time AND has subscribed to List AND is not suppressed, to ensure you’re capturing active users. Here’s an example:

Optionally, you can change the “at least over all time” part of the definition to a specific date for “unsubscribed to List” i.e. before date X and then add the same filter for “subscribe to list” i.e. after date Y. So you can capture users who unsubscribed before date X and re-subscribed after date Y.

I hope that’s helpful.