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Churn Risk Prediction

  • December 10, 2020
  • 2 replies
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Lina
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Could you provide me with more information about Churn Risk Prediction. What does it exactly mean? How should I use this metric when sending my campaigns or flows?

Best answer by nikitavaidya

Hi @Lina ,

 

Thank you for writing in!

 

Churn Risk Prediction is the probability of a customer churning (i.e not purchasing from you again) 
The Churn Risk Prediction ranges from 0 to 1. As a customer places more orders, their Churn Risk goes down and as they place less orders, the Churn Risk goes up.

If a customer has a Churn Risk Prediction of 0.9, it means there is a 90% chance that they will not purchase from you again. And Vice Versa, if they have a Churn Risk Prediction of 0.1, it means there is only a 10% chance that they will not purchase from you again, meaning they are a great customer!

 

 Here is a great article that goes over the Predictive Analytics Section of a profile.

 

You can create and export your segments based on the Predictive Analytics.  And further use this data to target customers via Flows and Campaigns.

 

Hope this helps :) 

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nikitavaidya
Klaviyo Employee
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  • Klaviyo Employee
  • 17 replies
  • Answer
  • December 10, 2020

Hi @Lina ,

 

Thank you for writing in!

 

Churn Risk Prediction is the probability of a customer churning (i.e not purchasing from you again) 
The Churn Risk Prediction ranges from 0 to 1. As a customer places more orders, their Churn Risk goes down and as they place less orders, the Churn Risk goes up.

If a customer has a Churn Risk Prediction of 0.9, it means there is a 90% chance that they will not purchase from you again. And Vice Versa, if they have a Churn Risk Prediction of 0.1, it means there is only a 10% chance that they will not purchase from you again, meaning they are a great customer!

 

 Here is a great article that goes over the Predictive Analytics Section of a profile.

 

You can create and export your segments based on the Predictive Analytics.  And further use this data to target customers via Flows and Campaigns.

 

Hope this helps :) 


Lina
Active Contributor IV
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  • December 11, 2020

Thank you for your answer!