Hi @Lina ,

Thank you for writing in!

Churn Risk Prediction is the probability of a customer churning (i.e not purchasing from you again) 
The Churn Risk Prediction ranges from 0 to 1. As a customer places more orders, their Churn Risk goes down and as they place less orders, the Churn Risk goes up.

If a customer has a Churn Risk Prediction of 0.9, it means there is a 90% chance that they will not purchase from you again. And Vice Versa, if they have a Churn Risk Prediction of 0.1, it means there is only a 10% chance that they will not purchase from you again, meaning they are a great customer!

 Here is a great article that goes over the Predictive Analytics Section of a profile.

You can create and export your segments based on the Predictive Analytics.  And further use this data to target customers via Flows and Campaigns.

Hope this helps :) 

Thank you for your answer!