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Conditional split not working when used in a flow after an A/B test

  • 15 December 2022
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I have an A/B test in my flow which is designed to test whether an offer converts better than no offer. After the A/B test I have 2 conditional splits which include a webhook back to the sales platform to track which customer received which offer. 

 

The problem is that the first conditional split is pushing 100% of the customers through the ‘No’ path even though ~50% received Variation A:

I

 

Any ideas why both conditionals are not picking up that customers have received either variation?

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Best answer by Dov 16 December 2022, 15:49

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Userlevel 7
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Hi @Nick_rackattack,

Thanks for sharing this question with us.

I see you have your conditional splits set up to immediately evaluate users after they received the gift card email. Since an email may need a few moments to process the delivery, it’s possible that they’re being evaluated as “no” in the split before we can process the email as “delivered”. 

Can you try adding a few minute time-delay before the users are evaluated at the first conditional split and see if that remedies the issue? If not, I would double-check that you are targeting the correct email IDs in the conditional splits.

I hope that’s helpful.

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Thanks @Dov. I have added a time delay between the A/B test and the conditional test, and will see if that results in any changes to the results. I have reviewed the conditional IDs and they appear to be targeting the correct variations.

 

Thanks

Userlevel 7
Badge +61

Hi @Nick_rackattack,

Great! Be sure to let us know if this resolves the issue for you :) 

Thanks!

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