Conditional split not working when used in a flow after an A/B test

Question

I have an A/B test in my flow which is designed to test whether an offer converts better than no offer. After the A/B test I have 2 conditional splits which include a webhook back to the sales platform to track which customer received which offer.

The problem is that the first conditional split is pushing 100% of the customers through the ‘No’ path even though ~50% received Variation A:

I

Any ideas why both conditionals are not picking up that customers have received either variation?

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Best answer by Dov 16 December 2022, 15:49

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Dov · Accepted Answer

Hi@Nick_rackattack,Thanks for sharing this question with us.I see you have your conditional splits set up to immediately evaluate users after they received the gift card email. Since an email may need a few moments to process the delivery, it’s possible that they’re being evaluated as “no” in the splitbeforewe can process the email as “delivered”.Can you try adding a few minute time-delay before the users are evaluated at the first conditional splitand see if that remedies the issue? If not, I would double-check that you are targeting the correct email IDs in the conditional splits.I hope that’s helpful.

Nick_rackattack · Answer

Thanks @Dov. I have added a time delay between the A/B test and the conditional test, and will see if that results in any changes to the results. I have reviewed the conditional IDs and they appear to be targeting the correct variations.

Thanks

Conditional split not working when used in a flow after an A/B test

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