Creating customer to a segment based on form

  • 22 May 2024
  • 1 reply


How to add customer to a segment based on a particular signup form submission.


Best answer by JessFosnough 22 May 2024, 17:51

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Hi @UdayK,

If you are using Klaviyo forms, you can add a hidden field to the form that will add a custom profile property when a person submits the from. In the button block (typically the subscribe button), there is an option to add a hidden property. Here is a screen shot from my account:


Submitt Hidden Fields example

I have a profile property of “Signup Source” for which the value is “Newsletter Embed”, so I can easily segment everyone who signed up from the embedded form. Here is the segment definition:


Segment definition


You can name the profile property whatever suits your needs, as well as the value that is stored.

Hope this helps!