Creating segment based on future behaviour

  • 10 March 2022
  • 1 reply

Badge +4


I want to create a segment based on future behaviour (I need to schedule an email to be sent to people who haven’t made a purchase between 2 dates in the future). I’ve created the segment and of course right now my entire subscriber list is in it as no one has placed an order between those future dates.

My question is: If I create and schedule the email today, will the segment update in real time to ensure that only those who have not made a purchase between those dates will receive the email?




Best answer by stephen.trumble 10 March 2022, 19:07

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Userlevel 7
Badge +60

Hey @Sara 

Great question on building your segment, thank you for asking the Klaviyo Community for help with this!

One of the best features about using segmentation is that it is dynamic and updates in real time. Your subscribers will be automatically added or removed from a segment depending on if they meet the conditions of that segment. If they make a purchase in the time frame you set, they no longer meet the conditions and will be automatically removed so they don't receive the email!