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Creating segments based on links clicked in email

  • 15 August 2022
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Hi Everyone,

I’m interested in improving our Welcome series of emails to make the journey more personalised for our subscribers. I would like to ask a simple question in the first email and provide two answer options. I would then like to segment the subscribers depending on which answer they choose - so we can then tailor the remainder of their welcome journey based on their interests.

Does anyone know how I can set up this segmentation? 

Thanks,

Mary

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Best answer by Spark Bridge Digital LLC 15 August 2022, 14:22

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Spark Bridge Digital LLC
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Hey Harrier,

The easiest way to achieve this is to follow the profile property storing that Klaviyo covers here  (It even showcases a survey example!)

It’ll basically store their selection as a profile property and from there you can do a conditional split in the flow that checks what their answer is. You can also build a segment based on that profile property answer as well!

Hope that helps.

Klaviyo Champion | Your Email Marketing BFF

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