Hi, 

Im trying to create segments based on web actions. So for example for jewellery customers I have created a segment for jewellery views, a segment for add to basket, and a segment for buyers. I would have assumed there would be loads of views, a lot of add to baskets, and a few sales. but this isnt the case. If we have had 373 jewellery buyers, why is there only 52 jewellery add to carts ( I havent excluded purchases from this segment)? and again with views how do we only have 132 jewellery views? 

Also we just had an order with someone who is on our klaviyo database and bought a kimono. Ive just checked but they are not added to our kimono buyer segment. I know for a fact that they bought something from the kimonos&gowns category, so why do they not get added?  instead they get added to potential buyers? 

is there a way that i can stop this data decay? 

Thanks :)