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Customer Retention Rate

  • 7 June 2022
  • 2 replies
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Hi folks,

 

I was reading more about Customer Retention Rate in this link:

https://help.klaviyo.com/hc/en-us/articles/360042176831-How-to-Calculate-Retention-Rate

 

I am confused a bit about the two Segments. Can one please help me? 

 

The first step in calculating retention rate is to find the number of customers who purchased from your store last year (between 365 to 730 days ago). The 365 to 730 days ago is that from today? Is the timeline I attached in the image correct?

 

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Best answer by alex.hong 7 June 2022, 23:25

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Thanks @alex.hongl;

The thing is the help center doc is not super clear on the timing of the segments. That is causing some errors in CRR %. 

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Hi @greensal,

Welcome to the Community and thanks for inquiring more about Retention Rate.

The segment created with those definitions will take into account date of creation. I would follow the help center doc you linked to calculate the retention rate!

 

Thanks,

Alex

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