Hi Experts,
I would like to set up segments in Klaviyo that all contain the buyers of my different Shopify products (1 product per segment).
In the segment creator, however, I found two ways to do that:
- Fulfilled Order with an item selected
![](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/e2839105-97f4-4e65-aa22-bc55fcd4de9b.png)
- Ordered Product with a product selected
![](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/844bdf74-dcec-47b6-b3b5-296ea38aa979.png)
Which of these is the best practice, and how can I make sure that only people end up in the segment that really bought the product? Refunds and cancelled orders should not stay in there (this was an issue I had with my last email tool).
Thank you!
Max
Best answer by retention
View original