I would like to set up segments in Klaviyo that all contain the buyers of my different Shopify products (1 product per segment).
In the segment creator, however, I found two ways to do that:
- Fulfilled Order with an item selected
- Ordered Product with a product selected
Which of these is the best practice, and how can I make sure that only people end up in the segment that really bought the product? Refunds and cancelled orders should not stay in there (this was an issue I had with my last email tool).
Best answer by retentionView original