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Different customers vs klaviyo profiles

  • 31 December 2022
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I have 237 customers on Shopify, and 243 profiles on Klaviyo.

Why don't klaviyo's profiles match my customers on Shopify? How can I see which ones are not on my Shopify customer list but are on Klaviyo profiles?

I have removed customers from Shopify and from Klaviyo, but it seems to me that the list of Klaviyo profiles is not updated. Can you help me?

 

Thanks in advance.

Francesc

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Best answer by Dov 3 January 2023, 15:35

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Hi @frobles,

Thanks for sharing this question with us.

This is because not every Klaviyo profile will be a Shopify customer. There are other ways in which profiles can enter Klaviyo directly without first passing through Shopify. For example, through a Klaviyo sign-up form (assuming the user has not started a checkout or made a purchase), they would be added to a Klaviyo list without becoming a Shopify customer.

The easiest way to identify these profiles is to export a .csv file of all your Shopify customers, import them into a new Klaviyo list. Next, create a segment, defined as: if someone is in or not in a list > is not in list X using the new list name. That will return all profiles who are in your Klaviyo account but not your Shopify list (which contains all Shopify customers).

I hope that’s helpful.

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