Hi!
This year for Christmas, I want to do an advent calendar where subscribers will receive an e-mail every day of December about that day’s prize that can be won.
Ideally, I’d like for it to be possible for subscribers to opt out of this advent calendar, but still be subscribed to the “regular” e-mail marketing. I’m thinking the way to do it is to first have an advent calendar segment or list, but I am unsure of how I could make it possible for the subscribers themselves to remove/exclude themselves from that list without unsubscribing completely.
Any suggestions?
E-mail advent calendar opt-out
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Best answer by bluesnapper
Welcome to the community
Great question. The way I do this is so contacts can ‘opt-out’ of a sequence of campaign emails without unsubscribing from all emails is to create a button in the email e.g “Dont send me prize draw updates”. This links to a confirmation page that acknolwedges they won’t receive any more emails about your advent promo.
Then create a segment that includes contacts who have clicked that specific url. Use that segment as an exclusion to the each campaign you send.
There are other ways you could do this (custom property update, preferences) but I like this approach because a) they get a specific “opt-out” acknowledgement with 1-click and b) it drives them to the website...
Hope that helps
Andy
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