At the moment I do not have a lot of data from my customers, so what I wanted to do is the following:
update customer profiles based on clicking behavior.
If I send two types of emails, for example: product based and information based and a person clicks trough 6 out of 10 times on a product mail, I want to classify this person as “interested in products”.
Does anyone know how to do this? Looking forward to any possibility!
Best answer by quagrowth
In regards to tracking the different types of clicking activity. You can add a custom UTM parameter to attribute the different forms of content. Maybe utm_content or something along those lines
Again might be a bit easier to do on segments vs customer fields. Here’s how that can look