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I’m creating a segment of people who have placed an order, but only want to include those who have actively subscribed to email marketing. Some profiles in our Klaviyo account have a status of ‘never subscribed’ (i.e. a yellow checkmark). Is there a way to exclude these people from the segment?
Best answer by bluesnapper
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Hi
Assuming you only have email lists in Klaviyo, I’d create the segment below. This segment will include contacts who have purchased AND have opted-in to marketing by subscribing to a Klaviyo list. It's the same approach for other ecomm platforms if you’re not on Shopify. I’ve included a condition to exclude unsubscribes purely so the list count of contacts who can be emailed is accurate.
However, this segment may not include all contacts who have purchased and opted-in if you are capturing opt-ins outside of Klaviyo and you are not sharing that opt-in data with Klaviyo via an integration.
For example, Shopify will set Accepts Marketing = true for opt-ins but that won’t update Klaviyo’s email status unless you have configured the Shopify sync settings in Klaviyo to push those to a specific Klaviyo list.
Hope that helps
Regards
Andy
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Thanks - have just seen Klaviyo have added a new feature for exactly this problem. Should have checked before asking 😅
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Thanks for sharing
Well, that’s interesting and very useful...I don’t have that segment definition available in any of my accounts!
My statement about non-Klaviyo opt-ins still stands though.
Regards
Andy
Wow - that one I’ve too, never seen.
That would be VERY useful...
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Yes, it’s strange because it seems to only be available in one of our Klaviyo accounts, not the other two...I’ve emailed support about it, will give an update when I get one!
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So yes,
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Regards
Andy
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