Hello,
In the last month I’ve built an email list in Klaviyo from 0. This is for a local restaurant that only has menu’s on their website. There is no way to make a purchase, put something in a cart and abandon it, etc. All you can do on their website is view menus (cannot book online, cannot click to call, etc.). The only way for me to collect emails is through the opt in form.
My understanding is that in order for these profiles to be getting to this account is by typing it in the opt in page? Yet I’m still getting about half the profiles that have the yellow icon that says, “Never Subscribed!” …
I’ve already looked this up in the community and through klaviyo support, and the explanation is: when people interact with the site, but do not opt in (so they add to cart and abandon cart, etc.) you get these profiles from that.
But on this restaurant’s site there is no cart. No shopping is possible. There is only one place to put your email and it is on the opt in page. The only other thing users can do on here is view lunch, dinner, & drink menus. No purchases are possible on the site. No reservations, no calls, nothing.
Please help me understand where these profiles might be coming from?
Please note I’ve already read through this and feel that it doesn’t specify for non ecommerce sites like this restaurant.
https://help.klaviyo.com/hc/en-us/articles/115005246968
Thanks,
-Hannah
Best answer by Taylor Tarpley
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