Like many other subscription companies, we sell pre-paid gift subscriptions (ex: 3mo membership).
The problem with selling gifts, is that its hard to know when a gift is for self (its on sale)/or gift to someone else.
We’re banking on an idea that we can segment Gifting customers based on discrepancy between their billing address vs shipping address. Or their purchase IP location vs shipping address.
Gift To Self - I buy Gift from one place, send it to same place.
Gift to Loved One - I buy Gift from one place, but send it to another place.
I’m struggling to find customer profile properties to create these two segments, any suggestions?
Best answer by julie.accardoView original