I was following the instructions on the topic “List Cleaning” and there was the suggestion to create a segment of soft bounces (ex. 4 soft bounces all time), for further suppression.
I noticed that one of the contacts had 4 bounces, but also had opened the very same campaigns. How can that be? I got confused…
I seems that the suggestion to suppress those profiles would not be a good idea. The profile I examined, after all, did open the campaigns.
Best answer by shoshana.antunes
Thanks for this screenshot! Very helpful for me to see the whole picture!
After a profile opens an email, the 7 soft bounce rule will reset. A profile would have to receive 7 emails from you in a row, soft bounce on all of them, and never open any of them, in order for Klaviyo to automatically suppress their email. In the case of this customer, they’re not at the point yet where they meet the 7 consecutive soft bounces in order to be suppressed. Let me know if this helps!