I was following the instructions on the topic “List Cleaning” and there was the suggestion to create a segment of soft bounces (ex. 4 soft bounces all time), for further suppression.
I noticed that one of the contacts had 4 bounces, but also had opened the very same campaigns. How can that be? I got confused…
I seems that the suggestion to suppress those profiles would not be a good idea. The profile I examined, after all, did open the campaigns.
Best answer by shoshana.antunesView original