We have a client who we plan on setting up on Klaviyo for email marketing. Our client has a contact list of over 70k people from his previous business. He’d like to use that list for his new business email marketing.
What’s the best approach to email and ask the old list of contacts to join the new list? We obviously don’t want to spam these people but we do want to be able to reach them and ask them to sign up if they wish.
We’ve thought about snail mail, and the client’s not into that idea. We appreciate some guidance and best practices on this.
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