Since Klaviyo has set ‘Double Opt-In’ as default to our existing lists. It has dropped our open and click rate. And has also created bad user experience since they are not receiving emails they susbcribed to. Our audience is mostly senior 60+ age group and are not tech-savy.
Here, I’d like to figure out which users have confirmed and not confirmed the double opt-in to understand how adversely it’s affecting us.
If anyone know which parameters I can use to create this segment, please let me know.
Best answer by KatherineBView original