I have customers who have a number of Shopify tags from self selecting different brands that they like. I want to create a segment of those who are tagged with specific brands but cant see how to do it. Here’s an example - I want to segment customers tagged with Brand A and Brand B - however they may also have tags for Brand Y and Brand Z. I cant therefore us the option for “Shopify tags contains Brand A or Brand B” as they will also include those with tags for Brand Y and Brand Z. I cant use the does not contain Y and Z as that will exclude A and B. What are my options? Help!
Best answer by Paul S
Segment People Associated with a Single Shopify Tag Property
The most common use-case for this list data type is when different tags are being collected as a single property, such as the Shopify Tag property. This allows you to use the property in a segment or filter, and then include as many available tags as you'd like as the property value.
For a flow filter, you can also use the "is not in" condition along with the String data type:
Segment People Without a Shopify Tag
You might want to create a segment of people who are not associated with a specific Shopify tag. To create this segment, you'll need to filter properties about someone where Shopify Tags are not set. Note that in this scenario, you'll need to change the data type to Text.