+3
Hi
I’m struggling with ANDs and ORs in segments and am reading this Klaviyo Guide. Could someone explain this section of the OR side. I believe the last two sentences contradict each other - I can’t get my head around it!
Best answer by Taylor Tarpley
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+25
The best way I tackle these AND/OR statements is viewing ‘OR’ as a plus sign for your segment!
Newsletter - 500 Contacts OR (PLUS) Placed Order at least once - 800 Contacts
You then have 1,300 contacts - which is a combination of both populations when using an OR statement.
With AND statements -
Newsletter - 500 Contacts AND (Filtering that 500 contacts DOWN) Placed Order at Least Once - 800 Contacts
You then have maybe only 200 contacts who have done BOTH items.
Whenever you throw in an ‘AND’ statement, see it as a Required checkbox for this segment. The contacts in this list must meet both filters when using ‘AND’ in-between them.
Hope that helps a bit!
+3
Thanks for answering! That’s as I see it. The above text in the screenshot just confused me totally and so I wanted to check if I’m missing something.
+58
Hi
Finally, I’d recommend checking out these similar Community posts to gain more insight into connectors and how segments work!
Thanks for your participation in the Community!
-Taylor
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