I’m struggling with ANDs and ORs in segments and am reading this Klaviyo Guide. Could someone explain this section of the OR side. I believe the last two sentences contradict each other - I can’t get my head around it!
Best answer by Taylor TarpleyView original
The best way I tackle these AND/OR statements is viewing ‘OR’ as a plus sign for your segment!
Newsletter - 500 Contacts OR (PLUS) Placed Order at least once - 800 Contacts
You then have 1,300 contacts - which is a combination of both populations when using an OR statement.
With AND statements -
Newsletter - 500 Contacts AND (Filtering that 500 contacts DOWN) Placed Order at Least Once - 800 Contacts
You then have maybe only 200 contacts who have done BOTH items.
Whenever you throw in an ‘AND’ statement, see it as a Required checkbox for this segment. The contacts in this list must meet both filters when using ‘AND’ in-between them.
Hope that helps a bit!
Thanks for answering! That’s as I see it. The above text in the screenshot just confused me totally and so I wanted to check if I’m missing something.
Finally, I’d recommend checking out these similar Community posts to gain more insight into connectors and how segments work!
Thanks for your participation in the Community!