How do you exclude people or groups from campaign analytics?

  • 20 May 2021
  • 6 replies


I’d like to include all of the internal people in our company on certain external emails, but not have their opens and clicks registered when we review campaign results. Is there a way to do this?


Best answer by 20 May 2021, 22:20

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6 replies

Userlevel 6
Badge +4

Hello @MichaelG,

Great question! 
At this time it is not currently possible to exclude certain emails or groupings of data to be excluded from your campaign results. Since these events did in fact occur, Klaviyo will report on the data within its analytics without a means to omit them.

However, I am aware that this is a highly sought after feature and will be sharing this feedback with our Product Team to consider as a future iteration of Klaviyo. We’ll follow up on this thread when we find out more details with any updates on this from the team.

Thanks for being a part of our Klaviyo Community!


Userlevel 5
Badge +3

Not 100% sure if preview emails are also counted but you could send preview emails. Create a group and then send the preview email to that group. 

Userlevel 6
Badge +4

Great callout @Omar!

Sending preview emails would not actually count towards any Klaviyo analytics as they are previews and not actually “Live” sends. 

Some differences besides analytics not being tracked for preview emails versus Live send emails is that the placeholder tags - manage preference, web view, unsubscribe, etc. - would not be accessible. Similarly, when previewing emails with dynamic coupons, the coupon would not actually be generated. Instead, you would see the name of the dynamic coupon code denoted by a “Preview” suffix. 

This would be a great method to send your emails to those you do not want being tracked within your Klaviyo analytics but still be able to review your email. Keep in mind though that there are preview send limits. You can find the Klaviyo preview email limit in the chart below:

Plan size Preview email limit (per billing cycle)
Up to 5,000 profiles 1,000 preview emails
5,001 - 45,000 profiles 2,500 preview emails
45,000 - 1,000,000 profiles 10,000 preview emails
1,000,001+ profiles 25,000 preview emails


Hope this helps!


This is really a problem and having big impact on our stats. E.g. I am looking at our campaign email and then i go to shopify and do a manual order for one of our influencers…. all my orders are counted towards the campaign. Therefore benchmarks etc. are all wrong …. this should really be fixed asap.

Userlevel 6
Badge +4

Hello @Andreas from Nuffinz,

I understand your concerns regarding how this situation would affect Klaviyo’s benchmark capabilities due to how manual orders would still be attributed to the most recent email opened or clicked by the purchaser. 

I really appreciate the feedback of this specific use case and will be adding it to the notes shared to our Product Team. I’ll follow up on this thread when I find out more details or am able to provide an update on this topic from the team. 

Thanks for being a member of our Klaviyo Community and providing your insight!


I would also love to see my own profile excluded from analytics. I am my own web designer and environment tester, and therefore ALL my activity is tracked and I also get abandoned cart emails when I test certain things (great that they work!) but I would love to set myself as the owner of the account and not as a contributor to my analytics. As someone correctly pointed out, it skews the data, big time. THANKS!