How do I create a segment for those whose birthday/birthdate is missing?
When I select Properties about someone and then select birthdate it doesn't give me any option to say "birthdate missing from profile".
I want to send an email to those who haven’t entered their birthday /birthdate yet but I can’t seem select anything suitable to create the segment.
Best answer by andrew.bialecki
If you set the property type to “Text” then you can choose “is not set” and that’ll create a segment of everyone who doesn’t have a birthday set.