How to expire a profile property

Hi @Stijn Meyvaert 

Thank you for posting your question in the community. Does the profile property change based on what product category they view?

How you manage the profile property will depend on a couple of things:

Do you want to know if someone has already been apart of that segment in the past?

If not, then you could simply use the Update Profile Property step in the flow to delete the property.

However, if you want to know and have more specific control over who has received the property, you could update it to a different value that your flow doesn’t use, but indicates that user has been apart of the flow previously. 

If people can be entered into the segment again after 60-days and it doesn’t matter what product category they might have viewed previously, I think deleting the data from any previous cycle will be the cleanest to ensure users are receiving the correct content in the email in the future.

While this doesn’t directly relate to your question, if you want to complete remove a profile property from your account, you need to request Klaviyo support to purge the property and all data from your account. This is not a way to delete a profile property manually from your account.

I hope this helps!

@In the Inbox 

Hello @Stijn Meyvaert,

I have an idea that might help, not sure.

Say one of your product categories is X, and if someone looks at a product in category X, the custom profile property created is Z. You could build a segment like this:

Properties about someone

[custom profile property] equals [Z]

AND

What someone has done (or not done)   

Viewed Product zero times in the last 60 days

Where [Product Category] equals [X]

This would give you everyone who originally looked at a product in that category, but hasn’t looked at the category since. You can then build a flow that would delete the profile property for anyone who joins the segment.