I'm looking to setup email marketing for a client and was wondering if there was a way to get people who have made accounts and purchases in the past to opt-in to marketing. I know I need their consent first, but would it be acceptable to just email them and ask if they want to receive marketing emails with an opt-in button? Or ask them to “update their account preferences” by giving an option to check a box in their account to sign up for marketing emails?
Best answer by stephen.trumble
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