How to talk to customers with low AOV?

Question

Hi everyone in Klaviyo community,

I have a challenge that I can’t seem to figure out and some ideas would mean a lot.

I have a lot of first-time byers with low AOV ($10 - $20) which I see as a great opportunity to follow up, but I can’t seem to find a way to communicate with them and have them come back. I have a lot of different products in different categories and not sure how to segment them or build a post purchase flow for them.
My repeat customer rate is 9-10%.

Thanks in advance,

Snow

chloe.strange · Accepted Answer

Hi @snow,Thanks for being a part of our community!If you have predictive analytics enabled for your account, then you can segment by AOV. In your segment, you'd just need to do this: "Predictive analytics about someone > Average Order Value > Is at least > some value".This other post provides a few more ideas as well:I hope this helps!~Chloe

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