How to use preferences to not send an email

Question

Hi there

I want to use preferences more in my emails and am planning a campaign to encourage customers to update them. We sell wood for various appliances, so we would ask customers are you interested in ‘pizza ovens’, ‘log burners’, ‘fire pits’ etc.

At the moment, I can only see how to use preferences to decide who to send an email to. Ie. if someone said they were interested in ‘pizza ovens’ send them this email about pizza ovens.

What I can’t work out is how to say - if this person has updated their preferences and their preference is ‘log burner’ do not send them this email about pizza ovens. I don’t just want to send it to everyone whose preference is ‘pizza oven’ because not everyone will update their preferences.

Is there a way to do this in Klaviyo?

Thanks

Heather

JessFosnough · Accepted Answer

Hi @HeatherLoveLogs,I’m not sure if this is the best solution, but you could create segments based on whether the person has recently updated their preferences, and then exclude that segment from your email. For example, one of our segments uses this logic:Updated preferences logicYou can cange the frequencey and time frame to fit your needs.You could then add logic that says:[Property name for Interest]= log burnerDepending on whether your interest property is set up as anarray (can have multiple answers as a list), you may need to use logic that says the property “contains” or “does not contain” to include/exclude different interests.Hope this helps!

HeatherLoveLogs · Answer

Thank you @JessFosnough, I’ll try that!

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