I want to send emails to engaged in the last 90 days but how do I filter the abandoned users?

Question

So, basically, I want to send regular campaigns to the segment called "engaged in the last 30/60/90/120 days" and the condition I use this for this segment is..

Opened my email at least once in the last 30/60/90/120 days
The email is not suppressed.

The above are the only two conditions I use for this segment. Now, my question is, does that mean I am also emailing people who have abandoned their carts, browsed abandoned, or left their checkouts abandoned? If so, how do I get rid of them from my emails (i mean we shouldn't send marketing emails to them, right?)?

Love some help.

Taylor Tarpley · Accepted Answer

Hi @nambirajanks,Thanks for sharing this question with us!Adding onto the help that@Bobi N.has mentioned, if yo want to be extra carefulyou could add this condition as anAND connector >‘Is in ___ List (whatever is the name of your mail list). By adding this condition, this will bring into the segment user who have specifically opted-in to receive marketing to your brand so no users who have not purposefully subscribed will receive email sends from this segment!Thanks for participating in the Community!-Taylor

Bobi N. · Answer

@nambirajanksThis is a gray area and don’t get this as 100% but from what I understand about this if people are genuinely interested in your brand and left their email anywhere on your website/store, as long as your emails contain everything that is needed like your business physicals address and a clear way for people who want to unsubscribe you should be ok emailing them. But again take this with reserve because I can’t confirm this. It is just what I’ve heard in the past..Just if you have people from EU than this may be more strict so please check the GDPR rules..

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